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It seems that the fear of a long and painful death by asphyxiation is not enough to deter people from smoking cigarettes, so the FDA has decided to target the population a little bit differently; by speaking to their vanity, and to the everyday negative consequences of smoking, like tooth loss and premature aging. Although it speaks volumes that this is the kind of thing that needs to be addressed in order to get a reaction. the campaign is so far a success, and has been quite shocking so far.